Prisco’s Family Market

1108 Prairie Street, Aurora, IL 60506 | 630-264-9400

Hours: Monday - Friday, 7 am to 8:30 pm | Saturday, 7 am to 8 pm | Sunday, 8 am to 7 pm

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Two Local Companies Collaborate on a New Coffee Beer, "Insomniatic Advantage"- Tuesday, February 13, 2018

Have you heard about two of the hidden gems we offer at Prisco’s, Modest Coffee and Buckle Down craft beer?

Marcus Contaldo and his wife, Jenni, local west Aurora neighbors and Prisco customers, created Modest Coffee as a hobby back in 2013 and today it’s become a thriving local coffee roaster headquartered in West Chicago. We have been carrying their coffee under the Modest and Enthusiast lines and customers love them. Modest is now our number one brand of coffee!

Buckle Down Brewing was founded by friends, Ike Orcutt (Head Brewer) and Sean Mahoney in Lyons, IL. They shared two qualities that are essential for launching any new business, creativity and determination. They also shared a taste for great craft beer. It turns out that both of these local companies launched at about the same time, and as luck would have it they eventually met over beer -- or was it coffee? We're not certain which. Either way, they shared their mutual passions for creating new beverages and Marcus saw an opportunity to work together with Ike and Sean, so he began to drop off coffee samples at the brewery hoping that they would eventually think about creating a beer with a rich coffee base.

His persistence paid off, and this month they launched a new craft beer, Insomniatic Advantage. It’s a malt-centric brown ale with a massive dose of amazing coffee goodness. Rich toffee and biscuit notes are amped up with an amazingly nutty and caramel-forward coffee. Marcus at Modest Coffee selected and roasted a single-origin coffee from the San Ramon region of Costa Rica specifically to pair with this beer. The result is a beer and coffee lover's dream...

This new taste treat is now available at Prisco’s in a 4 pack of cans. If you like rich coffee and smooth brown ale, this one is a sure hit. Stop in and give it a try!

Here is a link to a short video showing how Marcus, Ike & Sean created “Insomniatic Advantage”.


Meatless Meals and a "NEW" Wine for a Healthier Lifestyle - Tuesday, February 13, 2018

For those of you who observe meatless Fridays throughout the six weeks of Lent, we realize that you will be looking for some entrees that will work for you and your family, so we will be certain to have a good selection available throughout Lent. For example, we will be featuring a Potato Crusted Tilapia dinner which includes mashed potatoes and a serving of vegetables. We have priced it right at just $8.99, and added in 50 Prisco's Bonus Points for good measure.

Another popular Lenten item every year are our heat & eat crab cake patties. We offer them as an economical option to meat: the jumbo cakes are just $1.99 each. (We also have the very popular and more delicate Maryland-style crab cakes for $3.99 ea.)

If you like casseroles you will want to pick up our tuna casserole, and perhaps serve it with a side of potato pancakes and sour cream, or applesauce. Meat lovers, have no fear: Our homemade sliced-to-order roast beef is also on sale this week at $2.00 off per pound.

We are introducing a new line of wines this month, and we have a fantastic introductory offer available to wine lovers so you will have no excuse not to try this new varietal. FitVine Wine was born when friends made a pact to craft amazing wines that also fit their lifestyles. Each wine goes through a maloactic fermenting process which dramatically lowers the sugar level. The result – FitVine wines, five varietals of simply great tasting wine with 95 or less calories and only 0.2 grams of sugar per 5 oz. glass. As for the introductory offer… you can purchase one 750 mL. bottle of any varietal for just $2 when you also redeem 1,000 Prisco's Bonus points.

This great offer only runs through the month of February, so plan to take advantage soon!

A Bit About Curry- Tuesday, February 6, 2018

Too many of us Westerners have far too little exposure to Indian foods, and one in particular that we tend to avoid are curries because at some time we may have tasted something described as a curry that we found too fiery.

"Curry" is actually an umbrella term for many dishes throughout the world, particularly Asia, that are simmered in or covered with a sauce full of spices and herbs. There is no one specific curry. It's just a combination of flavors and textures, usually served with meat, chicken, fish, vegetables, or even fruit. As it turns out, the word describes any dish of meat, fish and/or vegetables that is served in or with a sauce. So, if you think you don’t like curry, you are really limiting yourself. There are literally thousands of different curry blends that range from sweet and mild to hot and spicy.

How Curry Is Prepared

Most traditional Indian cooks make their curry seasoning from toasted whole spices that they grind themselves. There are probably as many curry seasoning blends as there are cooks who make curry, and most of them contain anywhere from 5 or 6 to as many as 30 different herbs and spices. Some curry powders are hot and spicy, and some are much milder. The problem is we like to pigeon hole things so they are easier to understand, but you simply can’t do that with curry. In India alone, there are over 600 distinct types of curry blends and when you take other countries into account there are large variances by region. Here is a brief description of types of curry by region.


These curries are made with a number of toasted and ground spices called masala. Some spices that are traditionally included in Indian curry dishes include cumin, garlic, cloves, cinnamon, ginger, coriander, cardamom, mustard, fennel, and ginger. Indian curry dishes also vary by region.


More soup-like than their thicker Indian cousins, these curries are made from a paste of ground chilies, then added to aromatics (like galangal, lemon grass, lime leaves, and garlic) and coconut milk or water. The coconut milk-based curries are less spicy than the water-based ones since the milk calms the tongue. They are often described by color -- yellows, for example, are full of turmeric and cumin while reds and greens are dominated by red and green chilis. As with other regional curries, the sauce covers a combination of meats and vegetables.


They resemble the Indian style of curry (made from whole, ground spices instead of a chili paste). The British who colonized and ruled over India for centuries brought many Indian dishes to the UK and popularized them over time. It has been said that Chicken Tikka Masala, a popular curry dish, has even been dubbed the "British national dish."


Often made with soy sauce, coconut milk, and a bunch of spices, this mildly spicy (and usually yellow) curry tops meats, veggies, steamed rice, or noodles.


Curry is huge in Japanese cuisine. The standard contains onions, carrots, potatoes, sometimes celery, and a token meat (often pork) that's cooked in a large pot.

If you want to broaden your horizons within the world of food, may we suggest that you let your guard down a bit and try a variety of curry dishes the next time you frequent an Indian, Japanese, Thai or Chinese restaurant? You are very likely to discover some new tastes that you will enjoy along the way.


Hand-Dipped & Decorated Strawberries at Prisco’s This Week.- Tuesday, February 6, 2018

If you have never seen or tasted one of our JUMBO Driscoll’s strawberries on a stem, dipped in rich chocolate (with many then rolled in some other heavenly delight), you have got to stop in and pick up a pair or a dozen.

Thanks to my sister Bridget, these have become a signature item at Prisco’s every Valentine’s Day. Just biting into one is an experience: the juicy berry will ooze sweet strawberry nectar followed by a burst of sweet as the chocolate hits your taste buds. What’s your pleasure? Dark chocolate, white chocolate, or milk chocolate? Rolled in crushed walnuts or made to look like a dressy tuxedo? We have a huge selection available and will continue to make more daily until we run out of strawberries.

We brought back another customer favorite this year but made it even easier to shop for by cutting out some of the additives and dropping the price by $20: This year you can pick up the makings of a romantic Surf & Turf dinner for two for under $30. The package includes two 5 to 6 oz. USDA Choice Prisco’s Angus Beef Filet Mignon Steaks plus two cold water lobster tails, 4 to 5 oz. ea., for just $29.99.

You might also like to consider adding a pair of Maryland-Style Crab Cakes as an appetizer and top dinner off with some hand-packed Angelo Gelato or Sorbetto. For Valentine’s Day we are featuring Cherry Sorbetto, Cherry Vanilla Gelato, and Chocolate Chip Strawberry Cheesecake Gelato.

In our frozen pasta case in the first aisle, look for the red and white heart-shaped ravioli; and we also brought in some heart-shaped brie which you should find in our new cheese case in the center of aisle one. For those who enjoy a good craft beer with, after, or before dinner, we have a nice selection of chocolate flavored beers highlighted in our ad this week, including locally brewed Hubbard’s Cave Imperial Stout Chocolate, and Raspberry Pot de Crème…heavenly!

Finally, Gentlemen, you can make it a one stop shopping trip. No need to stop at a florist or greeting card shop as we have a wide selection of long stem roses and other bouquets and floral arrangements, plus plenty of romantic Valentine's cards available in the front of the store.

Have a great Valentine’s Day, and whatever you do don’t miss out on the gourmet hand-made chocolate covered strawberries.



Healthy Finger Foods for the Big Game Day- Tuesday, January 30, 2018

This weekend is Super Bowl Sunday and we thought you might like to try your hand at one or two of these healthier finger food recipes...

Creamy Avocado Yogurt Dip

Serves 4   Prep time: 10 minutes    Total time: 10 minutes

Every party this weekend will likely have a guacamole dip set out and people will no doubt scarf it up. However, some of your guests may be trying very hard to stay on the diet that they started at the beginning of this month, and chances are they would love you for offering a healthier alternative. This healthy Creamy Avocado Yogurt Dip is simple to make and is great for parties or snack time.


  • 1/2 cup plain fat-free Greek yogurt
  • 2 ripe avocados, peeled and seeded
  • 1 clove garlic, minced
  • 3 tablespoons chopped fresh cilantro
  • 1 tablespoon finely chopped seeded jalapeño pepper
  • 2 tablespoons fresh lime juice
  • 1/4 teaspoon ground cumin
  • Salt and ground black pepper, to taste
  • Pita chips, tortilla chips, cut up veggies-for serving


Place the yogurt, avocados, garlic, cilantro, jalapeño, lime juice, and cumin in a blender or food processor. Mix until smooth. Season with salt and pepper, to taste. Scrape dip into a serving bowl and serve with pita chips, tortilla chips, or cut up veggies.


Spicy Sweet Potato Hummus

Serves 8   Prep time: 10 minutes   Cook time: 45 minutes

Talk about a healthy snack attack! This hummus pairs sweet potatoes, a great source of fiber and vitamin A, and chickpeas, which are high in protein and fiber. Serve it with whole-wheat pita chips...and cross your fingers that there will be leftovers for sandwiches and wraps.


  • 2 large sweet potatoes (or 2 cups mashed sweet potato)
  • 3 garlic cloves
  • 1 15 oz can chickpeas, rinsed and drained
  • 1/4 cup tahini
  • 1 lemon, juiced
  • 2 tablespoons olive oil
  • 2 tablespoons brown sugar
  • 1 tablespoon cumin
  • 1 teaspoon cinnamon
  • 1/4 to 1/2 teaspoon cayenne pepper, to taste
  • 1/2 teaspoon salt


Preheat oven to 400 degrees. Wrap each sweet potato with foil. Bake for 45 minutes to an hour, or until tender. Peel sweet potatoes, set aside. In a large food processor (or blender), puree garlic cloves and chickpeas. Add tahini, lemon juice, olive oil, brown sugar, and spices. Puree until smooth. Then add sweet potatoes and puree until completely combined. Serve immediately with pita chips or store in an airtight container in the fridge until ready to serve.


Shrimp Ceviche Verde

Prep time: 10 min.   Cook time: 0 min.

This recipe requires no cooking on your part; the acid in the lime juice does all the work. Your guests will rave about this one and ask for the recipe.

  • 1 Lb. fresh, uncooked. shrimp, medium-to-small size, peeled and deveined.
  • 4 fl. oz. fresh. lime juice
  • 1/4 lb. fresh. tomatillos, husked, rinsed and roughly chopped.
  • 1 Cup fresh cilantro (loosely packed), thick bottom stems cut off.
  • salt
  • 1 Serrano chilies, stemmed, seeded and very finely chopped.
  • 1/2 habanero peppers, stemmed seeded and very finely chopped.
  • 3 Tbsp finely chopped. chives
  • 1 avocadoes, pitted, flesh scooped from skin and cut into small cubes.


Cut the shrimp into bite-size pieces and scoop into a serving bowl. In a blender, combine the lime juice, tomatillos, cilantro and 3/4 normal tsp salt. Blend until slushy looking, but not completely smooth. Stir into the shrimp and refrigerate 30 minutes. Just before serving, stir in the two chilies, chives and avocado. Taste and season with more salt if you think necessary.


Entertaining for the Super Bowl - Let Us Help!- Tuesday, January 30, 2018

Football fan or not, chances are good that you will be going to or throwing a Super Bowl party this Sunday. What else is there to do on a cold February weekend? If you want to enjoy the game without all the hassle of shopping for food and drink and then all the prep work, perhaps I can interest you in some of the homemade party items that we are cooking up for this week’s big game.

Let me start with time honored cold cuts. This week we are featuring the lowest price in years on Krakus Imported Ham and BelGioioso Provolone Cheese. At just $3.98 lb. for either, you really can’t go wrong on these two and leftovers will make for some delicious ham and cheese sandwiches next week.

When planning our offerings this year we went for a common theme...finger food. No need for flatware; everything is perfectly acceptable eaten with fingers only. We start with a freshly made foot-long sandwiches. Eat it all or cut it in half and share with a friend, and at only $7.99 each it’s a great value.

Bridget and Jacquie have been tasked with coming up with some awesome homemade fresh pizzas. I know that they will offer the traditional mix, but they also have some outside the box pizza ideas as well. Give one a try and let us know what you think.

Back again this season due to their success the last couple years will be our appetizer bowls, including wings and Santa Fe eggrolls. For sliders we have two varieties available, corned beef and roast beef. If it’s chips and dips you're looking for, stop in both the produce department and in the dairy where you will find a wide assortment of guacamole, salsa, and dips of all kinds available and on sale. We also have our homemade dips fully stocked in the case directly across from the deli.

One more department that seldom gets mentioned but is very popular on game days is our beer and wine section in aisles one and two. Andy and Jason went all out putting together some deeper than average price cuts for Super Bowl, and they threw in a number of items that can earn you 50 to 100 Prisco's Points to boot.

Regardless of who you are rooting for, the Eagles or that same team we’ve seen for what seems like forever, good luck and have fun. And remember this, the one and only time that our beloved Chicago Bears ever won a Super Bowl was back in the 1900s, and it was the New England Patriots that they beat.

Oh, and Tom Brady was in the 4th grade.


Go Team,



Guacamole – The Fruit Dip We Americans Love to Eat- Tuesday, January 23, 2018

If you are over the age of forty you can no doubt harken back to a time when an avocado was still a bit unusual, and most Americans were either unfamiliar with or a bit squeamish about things like guacamole dip. Fast forward to the 1990s and we see all of that begin to change.

By the turn of the century, annual consumption of avocados began to rise dramatically year after year. In 2000 we each consumed on average about 2 lbs. of avocados annually, but in just 15 years that figure had grown 350% to seven pounds. Not only do we really love those little green fruits with the big seeds and bumpy brown skin, Super Bowl Sunday every year we consume over 50 Million pounds of the little critters, and it is safe to bet that about 70% of those avocados end up in the form of a guacamole dip.

So, guacamole dip…it tastes great and we can’t seem to get enough of it, but is it in any way healthy? Although high in fat, it’s the healthy monounsaturated variety. According to the American Heart Association, when healthy monounsaturated fats are in moderation in place of saturated and trans-fat, this can help lower the LDL (bad) cholesterol. However, if you overdo it guacamole can turn from good-for-you, to not very good-for-you quickly. A 1/2-cup serving of traditional guacamole contains around 100 calories and 9 grams of fat. And don’t forget to add the chips, which run about 140 calories per ounce (about 15 chips). However, it’s tough to stick to just 15 chips and stop scooping that guacamole. Many people tend to eat several servings at a time, which can rack up hundreds of calories.

Bottom line: Guacamole is a healthy snack packed with fabulous nutrients your body needs. Enjoy your guacamole, but keep those portions in check.


After Two Months, Prisco’s Points are Getting Lots of Play- Tuesday, January 23, 2018

In mid-November we launched our new customer appreciation program, commonly referred to as "Prisco’s Points". Like with anything new, we were uncertain how our customers would react to this rewards program, but it appears that any concerns we might have had at first were ill founded. Shoppers have openly embraced the program as literally thousands of you have taken 5 seconds to register by providing your checker with your cell phone number. Since the program launched November on 8th, we have given away just under 1.5 million points and about 500,000 points have been redeemed for cash rewards or free or deeply discounted merchandise. The beauty of the program is that it’s designed to be a win-win-win for everyone.

Our suppliers are happy that so many of our customers are participating and purchasing their featured products. Eventually this news spreads to other suppliers and as they realize that this is such a great way to offer rewards to shoppers who buy their products, more rewards on more products will become available.

Our customers are enjoying the fact that it’s easy to earn points because every dollar spent earns a point, and many items throughout the store offer bonus points if you purchase them. For example, January is our biggest month to sell soup thanks to the cold weather. This week and next, for every can of Progresso Classic Vegetable soups you purchase your account grows by 75 points. At the same time, the dozens of varieties of red and white Campbell’s soups will earn another 30 Prisco’s Points for each can. A shopping trip this week for just $30 that includes two cans of Progresso Vegetable Classic soup, four cans of red and white Campbell’s soups and one 18 oz. box of Kellogg’s Corn Flakes will provide you with 500 points.

This month, for as few as 300 points you can take home either a FREE 24 oz. loaf of Village Hearth Cottage Bread or a FREE 9 to 12 oz. bag of Dole Salad. With this order totaling 500 points, you will earn more than enough points to select a 4 oz. bag of a local favorite, Coffee Drop Coffee or a 4 lb. bag of juicy delicious California Navel oranges.

That’s what I mean by winning. In this case you spend just $30 on basic groceries that you would need anyway and go home with a FREE food item worth as much as $5.

Earlier I explained that the Prisco’s Points program is a win for our suppliers and a win for our customers, and I am pleased to say it appears to be a win for our store as well. In today’s tough economic environment where we directly compete with some of the largest corporate retail food companies in the world as well as online food competitors, it’s nice to finally have a small victory where we are able to compete on a slightly more level playing field. Because our customers are able to earn such high value rewards effortlessly, they are beginning to spend a larger portion of their annual grocery budget with us. Of course it goes without saying that we can’t for one second take our eye off those tangibles that really define us as a local independent family food store; freshness, quality, outstanding customer service, and lots of delicious homemade specialties in our meat and deli departments.

In closing, we hope that you are finding benefit in the Prisco’s Points program, we thank you for your loyalty and we encourage you to stay tuned as we continue to roll out new program benefits in the near future.


Potassium - A critical mineral we don’t tend to get enough of.- Tuesday, January 16, 2018

Potassium is an essential nutrient in our diet. It is the third most abundant mineral in the human body and is a powerful element in improving health. It contains the components for maintaining a high level of well-being and an improved lifestyle. Apart from acting as an electrolyte, this mineral is required for keeping the heart, brain, kidneys, muscle tissue, and other important organ systems of the human body in good condition. The benefits we extract from potassium include relief from stroke, blood pressure, heart and kidney disorders, and anxiety and stress. It helps to enhance muscle strength, metabolism, water balance, electrolytic functions, and the nervous system.

As important as potassium is to maintaining good health, it just happens to be a nutrient that most people don’t get enough of. Currently, just 3 percent of the US population is meeting the US recommended adequate intake for potassium of 4,700 mg per day.

So what are good sources of potassium?

Although there are many sources of potassium in the produce aisle, potatoes are among the very best. Not only do potatoes rank highest for potassium among the 20 top-selling fruits and vegetables, but they are also the most affordable source of this key nutrient, providing significantly better nutritional value per dollar than most other raw vegetables and fruits. In fact, at just 110 calories, one medium-size (5.3 ounce) skin-on potato has more potassium than a banana, provides almost half the daily value of vitamin C, and is sodium-, fat- and cholesterol-free.

Most people think of bananas as a good source of potassium, which they are. However, 1 large banana only delivers about 15% of your daily recommended intake of this mineral.

Adding lentils to your soups or stews will deliver a decent amount of fiber which is important, but lentils also contain more than 350 milligrams of potassium in every half cup. That equates to roughly 10% of your daily intake for this critically important mineral, in addition to a decent amount of dietary fiber, copper and manganese, which can further help with heart health and bone mineral density.

Just half of a salmon fillet contains more than 20% of your potassium intake for the day, in addition to the plenty of omega-3 fatty acids and other essential minerals. Regularly eating salmon has been associated with better nervous system function, a reduction in blood pressure, and less inflammation throughout the body, which can be affected by poor fluid balance.

Looking for a healthier snack? Try raisins! With roughly 250 milligrams of potassium in every quarter cup, raisins are an excellent choice. Despite only being 7% of your recommended amount, raisins are also packed with other minerals and dietary fiber.

Avocados pack a powerful amount of potassium. Approximately 30% of your daily requirement of potassium can be found in a single avocado.

If you prefer to get your potassium in a liquid form, try milk. Roughly 10% of the daily requirement of potassium can be found in a single 8-ounce glass. This is in addition to the calcium and phosphorus available in this popular beverage, the levels of which can be regulated by proper potassium levels in the body.


Some tips and motivation to help keep you eating healthier.- Tuesday, January 16, 2018

Okay, silent show of hands, how many of you have stuck to your New Year’s resolution to eat healthier and lose some weight? How many have had some set-backs but are still committed and working at it? Good, nice to see so many of you are committed to eating healthier this year, and kudos to those of you who have been zealous about it. Don’t get discouraged if over the weekend you may have fallen off the wagon a bit…just get up, and climb back on. You are not alone and we are all cheering each other on, right?

I like tips and shortcuts when it comes to facing a tough challenge, so I did some digging on the world-wide web and came up with a number of ideas to help each of us. See if any of them might work for you.

On the American Heart Association’s website I found the following tips:

  1. Watch your use of salt & other ingredients: Americans eat more than double the daily amount of sodium recommended by the American Heart Association. Too much sodium increases the risk of heart disease, stroke and other health problems, but this excess isn’t just from salting at the table. Americans get most of their sodium — 77 percent — from processed foods. If you choose these foods, compare the labels and look for lower-sodium versions. Reading labels is one of the best ways to eat healthier. In addition to watching out for too much salt, pay close attention to what else you are ingesting with the prepared food. Too many ingredients is usually a red flag, especially if most of the ingredients require a PHD in chemistry to know what they are and what they do to us.

  2. Pile on the fruits and vegetables: Spend more time in the produce department and try to make it a point to have two fresh fruits and or vegetables in every meal that you eat. Fruits and vegetables contain vitamins, minerals and other nutrients. Look for fruits and vegetables of many different colors. Then try a “healthy sauté” using a small amount of liquid to cook vegetables. Need a quick, healthy weeknight dinner? Try a salad.

  3. All Fats are not bad. A certain amount of fat in our diet is necessary for good health, just choose good fats over bad whenever possible: Learn how to substitute good fats (mono and polyunsaturated fats) for bad fats (saturated and trans fats). For example, try canola oil or olive oil instead of butter. Choose lean meats, poultry without skin and fish instead of fattier cuts of meats. Enjoy heart-healthy fats in moderation and remember this tip: 1 teaspoon equals 1 serving.

  4. Cook at home. There are lots of reasons that a home-cooked meal is good for your health and your wallet. There is nothing wrong with an occasional night out or breakfast at your favorite pancake house, but home-cooked meals will save money and give you a better chance of eating healthier. Cooking at home allows you to make sure the ingredients are healthy and the portions are correct. Try using a smaller salad-size plate instead of a big dinner plate, as well.

If any of you have some healthy eating tips that you would like to share, please pass them along. Together we can all be a little bit healthier in 2018.