Prisco’s Family Market

1108 Prairie Street, Aurora, IL 60506 | 630-264-9400

Hours: Monday - Friday, 7 am to 8:30 pm | Saturday, 7 am to 8 pm | Sunday, 8 am to 7 pm

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Guinness Trivia for St. Patrick’s Day- Tuesday, March 13, 2018

When friends or neighbors meet on the street anywhere in Ireland, the second thing said after "Hello!" is, “Are you goin' fer one?”

“Goin'” refers to the local pub and “fer one” refers to a freshly poured pint of Guinness.

  • Pouring a glass or pint of Guinness is a skill. A “perfect pour” should take 199.50 seconds. This is the result of pouring at an angle of 45 degrees followed by a rest. This is crucial. Most Irish people would cringe if they saw anyone pour it any other way. After a pause, long enough so what’s in the glass is a perfect black, the rest of the glass is filled, again at a 45-degree angle. What is handed across the bar should have a creamy head and should be served at exactly 42.8F.
  • What’s the ball doing in the cans? The little white balls that clink around aluminum cans of Guinness are called “widgets” (patented by Guinness in 1969), and are filled with nitrogen-infused beer like you’d find on tap. When you pull the ring on your can, the change in pressure causes that nitrogenated beer to bubble out into the rest of the brew, creating a foamy head like you’d find on draught.
  • The Guinness Book of World Records was made to settle a pub argument. One November day in 1951, Sir Hugh Beaver, former Guinness managing director, was out shooting with some friends when they began to argue over which was the fastest game bird in Europe. When reference books supplied no answer, Beaver decided that the drinking world desperately needed one volume that could single-handedly settle any pub dispute. Three years later, The Guinness Book of Records printed its first thousand copies. It has since been published in 23 languages, in 100 countries.
  • What color is Guinness really? At first glance Guinness is quite dark in color, almost black, but actually, it’s red. Hold your glass up to the light and you’ll see a deep ruby red. The company attributes this in part to the roasting of malted barley during preparation.
  • Guinness was first marketed as a health elixir. The first-ever national print advertisement for Guinness touts the stout as a “valuable restorative after Influenza and other illnesses,” and invokes doctors who commend the beer’s ability to enrich blood and cure insomnia.
  • According to a study conducted at Northumbria University in 2013, approximately 13 million pints of Guinness were expected to be drunk on St. Patrick's Day. On an average day, about 5.5 million pints of Guinness are consumed.


Two Local Companies Collaborate on a New Coffee Beer, "Insomniatic Advantage"- Tuesday, February 13, 2018

Have you heard about two of the hidden gems we offer at Prisco’s, Modest Coffee and Buckle Down craft beer?

Marcus Contaldo and his wife, Jenni, local west Aurora neighbors and Prisco customers, created Modest Coffee as a hobby back in 2013 and today it’s become a thriving local coffee roaster headquartered in West Chicago. We have been carrying their coffee under the Modest and Enthusiast lines and customers love them. Modest is now our number one brand of coffee!

Buckle Down Brewing was founded by friends, Ike Orcutt (Head Brewer) and Sean Mahoney in Lyons, IL. They shared two qualities that are essential for launching any new business, creativity and determination. They also shared a taste for great craft beer. It turns out that both of these local companies launched at about the same time, and as luck would have it they eventually met over beer -- or was it coffee? We're not certain which. Either way, they shared their mutual passions for creating new beverages and Marcus saw an opportunity to work together with Ike and Sean, so he began to drop off coffee samples at the brewery hoping that they would eventually think about creating a beer with a rich coffee base.

His persistence paid off, and this month they launched a new craft beer, Insomniatic Advantage. It’s a malt-centric brown ale with a massive dose of amazing coffee goodness. Rich toffee and biscuit notes are amped up with an amazingly nutty and caramel-forward coffee. Marcus at Modest Coffee selected and roasted a single-origin coffee from the San Ramon region of Costa Rica specifically to pair with this beer. The result is a beer and coffee lover's dream...

This new taste treat is now available at Prisco’s in a 4 pack of cans. If you like rich coffee and smooth brown ale, this one is a sure hit. Stop in and give it a try!

Here is a link to a short video showing how Marcus, Ike & Sean created “Insomniatic Advantage”.


Oktoberfest – A Great Bavarian Tradition and the Beers That Make It So.- Tuesday, October 4, 2016

Oktoberfest, the world's largest beer festival, is held annually in Munich, Germany. The 16-day party attracts over 6 million people every year who consume 1.5 million gallons of beer, 200,000 pairs of pork sausage, and 480,000 spit-roasted chickens during the two-week extravaganza.

The Oktoberfest tradition started in 1810 to celebrate the October 12th marriage of Bavarian Crown Prince Ludwig to the Saxon-Hildburghausen Princess Therese. The citizens of Munich were invited to join in the festivities which were held over five days on the fields in front of the city gates. The main event of the original Oktoberfest was a horse race. Anniversary celebrations were held annually thereafter that eventually became larger and more elaborate. When the city began allowing beer on the fairgrounds, makeshift beer stands began cropping up, and their number increased steadily until they were eventually replaced by beer halls in 1896. The beer halls, like the beer tents of today, were sponsored by the local breweries

Before refrigeration, it was nearly impossible to brew beer in the summer due to the hot weather and bacterial infections. Brewing ended with the coming of spring, and began again in the fall. Most were brewed in March (Märzen). These brews were kept in cold storage over the spring and summer months, or brewed at a higher gravity, so they’d keep. Märzenbier is full-bodied, rich, toasty, typically dark copper in color with a medium to high alcohol content.

The common Munich Oktoberfest beer served at Wies'n (the location at which Munich celebrates its Oktoberfest) contains roughly 5.0-6.0% alcohol by volume, is dark/copper in color, has a mild hop profile and is typically labeled as a Bavarian Märzenbier in style.

Augustiner -  Founded in 1328, it is the oldest Munich brewery. It’s rooted in the old Munich Augustiner monastery in Neuhauser Gasse. There has also been a taproom which was popular with the Munich people. Augustiner-Oktoberfest-beer has 6% alcohol.  As the only Munich brewery, Augustiner is still using wooden barrels for storing beer.

Hacker Pschorr - This brewery was founded in 1417 and grew to be the leading Munich brewery in the 18th century under the couple Joseph Pschorr and Maria Theresia Hacker. After their death, the brewery was divided into Hacker brewery and Pschorr brewery and not reunified until the 1970s. Since 2007, the beer is sold again in the traditional bottles with flip top closure. The beer, which with 5.8% alcohol the lightest one, is offered at the Oktoberfest.

Hofbräu - Wilhelm V. founded the brewery 1589. Originally the brewery was located at the Platzl location of the famous Hofbräuhaus, one the most important tourist attractions in Munich. The beer, which is sold in the Hofbräuzelt at the Oktoberfest, contains 6.3% alcohol -- the strongest one sold at Oktoberfest.

Löwenbräu - The logo of the beer is a lion. Also famous is the oversized, mechanical lion on the top of the Löwenbräu tent which can roar and move its tail.  At the Oktoberfest, the 6.1% beer is sold in Löwenbräu-Zelt and Schützenzelt.

Paulaner - This beer has been brewed since 1634 in the Paulaner monastery and therefore is the most recent under the Munich beers. First the beer was only sold in public on holidays. The recipe of the stout, which became very popular with the Munich people, was invented by Brother Barnabas. The Oktoberfest-beer of Paulaner has 6% alcohol.

Spaten -  The Spaten brewery was founded 1397. The logo of the label is a spade with the initials of Gabriel Sedlmayr. Also in the possession of the Sedlmayr family is the Franziskaner brewery. Both of these 5.9% beers are offered at the Oktoberfest in the Schottenhammel, the Marstall, the Ochsenbraterei and, of course, the Spaten-Zelt.


Brewing Up Ideas- Tuesday, July 7, 2015

This week we launch our annual Big Beer Event! I had a customer ask me if this was to move out all the “crappy” beer. I laughed a little to myself but then thought, “you know, I never really explained why we do this so he probably doesn’t know.” The Big Beer Event is a celebration: A celebration of delicious beer, and a celebration of the people who enjoy it responsibly.

Quite simply, I started this event 2 years ago and continue it in the spirit of celebration. It is a “thank you” to the wonderful customers who have helped guide the selection to what it is today. It is an incentive to try new beers that normally wouldn’t be chanced because that old stand-by is just too good to pass up. It is a reason to gather your friends and family to explore some of the many options available.

There are two philosophies I am pushing this year that I strongly encourage you to take to heart...

No Beer Taste, and Beer is fun

The first philosophy is that there is no such thing as a “beer taste” anymore. This one sounds strange because the traditional lager that most people know as beer does have a distinct flavor. However, it is no longer an all-encompassing flavor. Nowadays you can find a beer that tastes like fresh, tart raspberries right out of the field. You can have a beer that tastes like a cup of coffee, banana bread, a margarita, crème brulee, a chocolate bar, or even bacon! You can have a beer that’s as crisp and refreshing as a tangerine, or as a spicy as a jalapeno. You can have a beer that’s as hearty as bread or as tart as a Sourpatch Kid. Don’t be bogged down by the perception of having a “beer taste.” If you don’t want that taste, I can find you something different.

The second philosophy is that beer is fun. Explore it, cook with it, share it, and enjoy it. The flavor combinations are endless. You can make every experience you have with beer different, or you can enjoy the same thing all the time – but be sure to have fun.

We will have regular tastings throughout the two weeks from breweries such as Stone, Dogfish Head, and Goose Island. Over 200 beers will be on sale, and we have a special incentive if you buy 4 6-packs or 6 4-packs.

Take this opportunity to enjoy some new beers or even your good ole favorites.

Please be responsible while enjoying beer. Protect yourself and the community and never drink and drive.


Andy Guzauskas – General Manager & Beer Guru