Prisco’s Family Market

1108 Prairie Street, Aurora, IL 60506 | 630-264-9400

Hours: Monday - Friday, 7 am to 8:30 pm | Saturday, 7 am to 8 pm | Sunday, 8 am to 7 pm

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If the cows could talk, they’d tell you: The milk at Prisco’s is the best!- Tuesday, December 12, 2017

We carry two brands of milk at Prisco’s, both of which we are proud to offer. The first has been a part of our product lineup for as far back as anyone here can remember…Oberweis milk. As many of you know, our family business was started almost 100 years ago in 1926 by our Grandfather (and for most, of us Great-Grandfather) Tony Prisco. One year later, in 1927, Peter Oberweis of Aurora, IL became co-owner in Big Woods Dairy -- the predecessor of the Oberweis Dairy.

No one today knows for certain when that first Oberweis Dairy delivery was made to Prisco’s, but we know for certain that we’ve been selling Oberweis Milk and Ice Cream at our store for generations. Oberweis is a premium product that is as close to nature as one can imagine. Simplicity is at the heart of every bottle of Oberweis milk because less processing leaves more room for flavor and delivers a healthier product that's better for your family. That means no artificial hormones, like bovine growth hormones, are permitted on Oberweis farms, and no added preservatives or antibiotics are ever found in their milk. They gently heat their milk to the minimum temperature to retain the most nutrients. They call this gentle pasteurization, and you'll taste the benefits! Healthier, tastier, fresher milk -- that's what has made the Oberweis name the most trusted in dairy since 1927.

If you haven’t yet tried Oberweis milk, or perhaps you are a loyal user of this brand, you will be happy to know that through December 26th you will earn 25 Prisco’s bonus points with every 1/2 gallon bottle you purchase.

Our other brand of milk is a relative new comer to Prisco’s. This past summer when our primary wholesales unexpectedly went out of business, we found ourselves scrambling to find a second source of milk as the Centrella brand was no longer available. We know that a basic staple like milk is a key component for any grocery store, and we were not about to take any brand that came along because our store’s reputation rests heavily on the brands that we offer. After a great deal of investigation and product testing, we settled on our new milk brand, farmer-owned Prairie Farms. We chose Prairie Farms for several reasons: 1) We like supporting a farmer-owned co-op as opposed to large corporate-owned entities. 2) We found Prairie Farms quality to be well above average, and 3) we found that the folks at Prairie Farms were pleasant, helpful, and eager to assure us that we would receive great service and only the freshest possible milk as often as we needed it delivered.

It turns out that our faith in Prairie Farms was well justified as we recently learned that the Prairie Farms dairy was awarded 42 awards at the 2017 World Dairy Expo Competition held in Madison, Wisconsin. Prairie Farms competed in 27 categories and took home nearly 50% of all the awards given out -- far more than any other dairy in the competition. Here is one more interesting piece of trivia about Prairie Farms milk that you may not know just yet: If you make it a habit to buy your milk at Prisco’s, you will be graciously rewarded for your loyalty. That’s right, by registering for our customer appreciation program called Prisco’s Points, we will keep track of every gallon of Prairie Farms milk that you buy, so long as you remember to identify yourself at the register. Then, over time, each gallon not only earns you Prisco Points (1 per $1), but when you buy your 10th gallon you will receive credit for a FREE gallon on your next visit.

Not a member yet? Register here!