Wow, what an exciting week we just finished off. No doubt about it, the holidays are a great time to be in the food business. We saw so many people, baked so many pies, hauled so many fresh turkeys, and delivered so many bags of food to the Aurora Area Interfaith Food Pantry Food Drive... and we loved every minute of it!
On Thursday we all took a breather and enjoyed Thanksgiving with our families. Being closed on Thanksgiving and Christmas are two of the blessings we get to enjoy as a family-owned business…no one expects us to be open trying to wring every last sale possible from needy shoppers. It’s so nice to know that all of our employees are home with loved ones, as it should be. However, that being said, it’s time to regroup and get the store ready for the next big holiday that always seems to get here sooner than expected, Christmas.
As you hopefully all know by now, we recently launched our new Customer appreciation program which we refer to simply as Prisco’s Points. From the feedback we have heard so far, the program has been well accepted by our shoppers and the vast majority of you are already beginning to reap the benefits. In the first two weeks of operation, several thousand neighbors have signed up and together you have earned almost 400,000 points. That’s exciting, and the best part is yet to come when you all check your totals and decide to start cashing in your points. Keep in mind two important things: Your points are yours and they don’t expire. So long as you identify yourself once a year with either your cell phone number or the Prisco’s Points card we gave, your account will remain open and accessible. You can redeem your points any time you like once you have acquired at least 300 points.
Here is another money saving benefit most people aren’t yet aware of: FREE MILK. That’s right, as part of our new program we are keeping track of your purchases and every time you buy a gallon of Prairie Fresh Milk we keep tally. In time, after 10 gallons are purchased, BINGO, you earn a FREE gallon just for being a member. Same is true for the fresh, hot LavAzza coffee sold in our café. Once you purchase 5 cups, the sixth is FREE.
This past Saturday was national Shop Local – Shop Small day, and to support the event we offered registered shoppers triple points. We are pleased to say that even though most people are enjoying the beautiful, balmy weather and putting up Christmas decorations or visiting local shopping malls, several hundred of our loyal customers still paid us a visit and earned a boat load of Prisco’s Points for doing so.
I mentioned earlier that there are close to 400,000 points waiting to be turned in for rewards, but I’m not certain everyone realizes just what you can redeem them for. Any time you want to know, simply visit our website and look for the link in the middle of our home page.
Be certain to check the list every month as it changes. To see our December offers, simply take a look at the back page of our new ad. We will constantly be on the lookout for great seasonal and otherwise timely items to offer as rewards, and we will always have a good selection available to meet the needs and desires of all shoppers.
Enjoy the Holiday Season and, as always, thank you for shopping at Prisco’s.