It has been a wonderfully hectic holiday season and it has been so rewarding to see all the loyal families who have supported our store for years, and in many cases over generations. In addition to that, however, we are starting to see lots of new faces each week as new shoppers are discovering our store for the first time. The feedback we have been receiving from comments in the store, on our website and on social media pages has been most encouraging, and it’s been gratifying to realize that you are recognizing many of the things we have recently introduced as being positive additions while not losing any of the old fashioned charm and customer service Prisco’s has been proud of for almost 90 years now.
I’m excited about the future of the Prisco Family Market and I know that I made the correct decision to take an active role in the business and help transition it eventually from the third generation to the fourth. Working side-by-side with my mom, sisters, uncle and aunts has been a very rewarding and valuable experience -- one that I’d never be able to experience out in the corporate world.
Blending the third and fourth generations along with occasional input from my retired Grandpa Tony has worked well from a number of perspectives. It has given me a solid understanding of what it takes to be a business that is also a community leader, one that is grounded in fair labor practices, offering only the finest, freshest food to customers, and always with a healthy dose of great customer service and a friendly smile. At the same time the older generation has embraced things that my sisters and I have introduced to the business, like becoming the craft beer capital of the westerns suburbs, the home to a wide array of gourmet cheese offerings that my Grandparents would never have believed could be sold in a grocery store, and the notion of social media and electronic coupons.
Please stay tuned and pay close attention because after the calendar page turns and the holidays are behind us for this year, I’m going to be rolling up my sleeves and to start working on several new concepts and product launches. I can tell you that things will be changing at Prisco’s Family Market in 2015, but have no fear: the only changes will be improvements. We plan to add lots of new products, especially locally made, healthy and sustainable food items, and we plan to expand the variety of items we carry and promote. We also want to expand educational food and beverage related programs like the ever popular cooking classes that Prisco’s has been famous for over the years. As a store team we have lots of ideas of things we want to at least consider trying, but it would be great to hear from you, our loyal shoppers. What types of products or new services have you seen offered elsewhere that you would appreciate having available at your favorite local food market? My Uncle Rob and I and other key members of the staff would really appreciate your feedback, so don’t be bashful: tell us what is on your mind and what you would like to see us do to make your shopping for groceries easier, and your choice of where to shop a no-brainer.
Best wishes for the New Year,
Andy Guzauskas – General Manager – Prisco’s Family Market